Peter Sognefur appointed new Chief Sales Officer of System Verification
Peter Sognefur joins System Verification as the new Chief Sales Officer.
Peter has extensive experience of sales in the IT sector. Prior to joining System Verification, he held a position as Vice President at HiQ.
System Verification was founded in 2002. The company is market-leading within Quality Assurance and delivers insights, customer benefits and value through expertise and AI-powered tools for software monitoring and analysis.
Erik Björhäll, Group CEO of System Verification, comments:
“The position as Chief Sales Officer – i.e., global sales manager – at group level is new at System Verification. We are introducing it to better coordinate our sales efforts, both locally and globally, as our deliveries no longer are restricted to the locales we operate from. ‘Work from anywhere’ is the new normal, and with offices in four countries, our market is global. We are delighted that Peter Sognefur decided to join and now takes on this role. ”
“When Fredrik Grimsberg, CEO of System Verification in Sweden, contacted me by coincidence, the timing was perfect. I met with System Verification’s management team and my immediate gut feeling was ‘yes, this is just right!’. That gut feeling has only grown stronger, and it has also been anchored intellectually. System Verification has a maturity that I really like. I have worked a lot with large clients, who are mostly interested in packaged services and engaging a strategic partner who can take full responsibility of deliveries. That’s the business model I have worked with before, and those types of services are central to System Verification’s offering too. What also inspires me is that although we have come a long way already, the packaged services can be developed further. The journey we as a team and a company have ahead of us feels very inspiring,” says Peter Sognefur.
Erik Björhäll continues:
“Peter combines perceptiveness and humility with a strong sales drive. He is fantastic at creating and maintaining relations and has a proven track record of developing both teams and businesses. And as ‘together’ is a key word here at System Verification, I am absolutely certain that Peter is a perfect match with our strong corporate culture.”
Peter Sognefur will join as Chief Sales Officer on 15 August.
